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Close More Deals Faster With Mobile

With Lofty, the award-winning, AI-powered platform for real estate professionals.

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Put your Business Growth on Auto-Pilot with Agentic AI

Get more appointments and more listings with less effort. It's that simple.

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Close More Deals Faster

With Lofty, the award-winning, AI-powered platform for real estate professionals.

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For Agents
To automate your marketing programs, capture and convert more leads into transactions.
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For Teams
To streamline your sales process, maximize collaboration, and close more team deals.
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For Brokers
To accelerate profitable growth by boosting agent productivity and lowering operational costs.
Learn More
One Intuitive Platform. Everything you Need to Succeed
IDX Website
Intelligent IDX that attracts and captures more leads.
AI-Powered CRM
Purpose built for real estate, and powered by our industry-leading agentic AI. You'll spend less time managing leads and more time selling.
Mobile App
Stay connected to your business at all times, and never miss a chance to close.
Automation
Lofty AI initiates action autonomously, engaging leads and booking appointments.
Marketing
Automated "Smart Plans" nurture leads and surface new opportunities.

A Smarter Way to Grow

The Old Way

Feature-heavy systems built around tools—relying on manual effort and coordination to move work forward.

Manual data entry required
Disconnected tools and workflow
Human-reliant processes
Time-consuming context switching
CRM icon CRM
Email icon Email
Tasks icon Tasks
Calendar icon Calendar
Reports icon Reports
Forms icon Forms
Web Design icon Web Design
Transactions icon Transactions

AI Agent The Lofty Way

Agentic AI agents that understand context, take ownership of complete workflows, and act autonomously to achieve goals.

Workflow - centric automation
Output - driven performance
Autonomous execution
Seamless context awareness
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Input

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AI Agents icon

AI Agents

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Output

Let Lofty AI Handle the Busy Work

3 hrs+

Saved Every Day

AI handles call prep, follow-ups, notes, and content creation.

30%+

Higher-Quality Calls

AI filters the right leads and tells you what to say on every call.

$4K+

Savings on tools & services

Replace multiple tools, manual labor, and paid services with one AI system.

24/7

Always-On AI Team

Your AI agents respond, follow up, and work even when you don't.

Instant

Time to Build AI Workflows

Build your own AI workflows that automate your real estate operations in minutes.

Trusted by Top Agents, Teams and Brokerages
  • Coldwell Banker
  • LPT realty
  • VECTOR
  • Weichert
  • berkshire-hathaway
  • exp
  • Epique
  • Kellerwilliams
  • Real
  • CENTURY 2021
  • Exit_Realty
  • Logo-Better Homes and Gardens
Real People. Real Results.
Adam Gillespie Agents

Lofty Enables Top eXp Agent to Close Deals Through 100% ...

I have a fully automated Lofty CRM that I really don't have to touch if I don't want to—and it still generates me six figures...

Adam Gillespie

eXp agent & CRM/AI Coach

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Josh Pono Teams

1st Class Realty San Diego Relies on Lofty to Scale Agent Success ...

Everything we do—whether it’s door knocking, open houses, sphere of influence—it all runs through Lofty. There’s a playbook. Agents don’t have to think about what to do. Everything’s automated ...

Josh Pono

Owner

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Josh Miller Brokerages

Fast-Growing Brokerage Relies on Lofty to Support National Expansion

If you're a large, growing brokerage, I encourage you to consider Lofty as your platform of choice. We currently manage ...

Josh Miller

CEO & Co-founder

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Adam Frank Agents

From Frustration to Full Control: How Adam Frank Scales Smarter ...

My days before Lofty were full of dread and frustration, and trying to fight with a system that fought you right back. Once I moved to Lofty I would say at least 60% of my frustrations went away without having to do anything other than login.

Adam Frank

Agent & Real Estate Coach

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Robert Lucido Teams

Lofty Increases Conversion and Supports Accelerated Growth at ...

If you want to be successful in real estate, you need to focus on business generation. Since migrating to Lofty, we have increased our business growth by 42%.

Robert Lucido Jr.

Chief Strategy Officer

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Bobbi Brant Brokerages

Lofty Powers Digital Transformation for Longstanding Independent

We didn't want cookie-cutter. We wanted to do our own thing. With Lofty, the website creator and customization options let us stand out ...

Bobbi Brant

Broker/Owner

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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • What is Lofty and who is it designed for?
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    Lofty is an agentic AI Operating System built for agents, teams, and brokers. It combines lead generation, an intelligent CRM, IDX websites, and automation tools into one integrated system designed to help real estate professionals close more deals with less manual effort.

  • How is Lofty different from other real estate CRMs?
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    Unlike traditional CRMs that rely on manual data entry and follow-up, Lofty uses agentic AI that takes action autonomously — engaging leads, booking appointments, and surfacing opportunities without waiting for you to log in. It's built specifically for real estate, not adapted from a generic sales tool.

  • Does Lofty work for solo agents or is it only for large teams?
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    Lofty is built to scale — it works equally well for individual agents who want to automate their marketing and lead follow-up, as it does for large brokerages managing hundreds of agents.

  • What kinds of leads can Lofty help me generate?
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    Lofty offers more than 33 different lead generation methods, including Google PPC, Google Local Services Ads, 360° cross-platform marketing, Lofty Bloom for hyper-local zip code farming, Lofty Blast for leads on demand and more. You can easily mix and match channels based on your market and budget.

  • Can I try Lofty before committing to a plan?
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    We don't currently offer a free trial but we'd love to give you a personalized one-on-one demo of the platform and answer any and all questions you might have before signing up!

  • Does Lofty include a mobile app?
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    Yes, Lofty has a full-featured mobile app that gives you access to your CRM, leads, and communications on the go. There's also the Closely App, a separate mobile-optimized home search experience designed specifically for your clients.

Ready To Accelerate
Your Business Growth?

LoftyBlast

LoftyBlast is Lofty's flagship product, trusted by thousands of real estate agents.

Join the journey and amplify your listing exposure with ease.