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With Lofty, the award-winning, AI-powered platform for real estate professionals.

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Social Studio

  • Win more clients with AI-powered social media marketing—built for real estate pros.
  • Automate your content, grow your brand, and turn attention into transactions.
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Post to Multiple Mainstream Social Platforms with One Click

With flexible social post management and automatic posting across platforms, you can streamline your social media presence and maintain consistent engagement.
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Automate Your Content, Showcase Your Listings—All in One Place

Effortlessly plan, generate, and publish content with our AI-powered Post Planner. Combine listing feeds with social content to maintain a consistent online presence—without lifting a finger. Just set your preferences, and Lofty does the rest—from scheduling posts to auto-sharing your latest properties.
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Track What Works.
Refine What Doesn’t.

Gain full visibility into your content performance across platforms. With Lofty AI, you can view every post—scheduled, published, or auto-generated—and track engagement in real time. Instantly see what’s driving clicks, likes, and leads, then double down on what works.
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More advantages

  • Automatic Listing Videos

    Quickly create automatic listing intro videos. No editing required! Use the videos to quickly attract more traffic.

  • Feature Your Social Presence with a Website Social Feed

    Sync your social platform content directly to your site to provide more content and drive traffic to your social channels.

  • Track Social Engagement

    Tie social activity to business results. Use reporting demonstrate the value of social media activity.

Frequently Asked Questions

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  • What is Social Studio and how does it work?
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    Social Studio is Lofty's fully automated social media marketing tool that creates and posts real estate content to your social accounts on a consistent schedule — without you having to come up with content or remember to post. It keeps your social presence active and professional while you focus on clients.

  • Can I post to multiple social media platforms at once with Lofty?
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    Yes! Social Studio allows you to connect multiple social media accounts—such as Facebook, Instagram, LinkedIn, and more—and publish content across all of them with a single click. This streamlines your workflow and ensures consistent messaging across platforms.

  • What makes Lofty Social Studio different from other social media tools?
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    Unlike generic social media tools, Social Studio is built specifically for real estate and integrates directly with your CRM, MLS data, and listings. It can automatically create posts from your listings, generate content with AI, and tie social engagement back to leads and transactions—making it a fully integrated marketing and conversion tool.

  • Can I review or edit posts before they go live?
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    Yes — you can preview and approve posts before they publish, or set Social Studio to run fully automatically if you prefer a hands-off approach. Either way, you control how much involvement you want in the content review process.

  • How is Social Studio different from just posting things myself?
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    Consistency is the hardest part of social media marketing, and most agents post enthusiastically for a few weeks and then go quiet. Social Studio eliminates that pattern by maintaining a steady posting schedule automatically — so your audience always sees you showing up, which builds trust over time.

  • Will Social Studio help me get more leads from social media?
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    Yes! Social Studio keeps you top of mind with your existing network, which is one of the highest-converting lead sources in real estate. Past clients, sphere contacts, and followers who consistently see your content are much more likely to refer you or reach out when they're ready to make a move.

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