Direct Mail | Lofty

Create materials in minutes

Campaign Proven Designs

Engage prospects where they spend the most time, Lofty’s targeted post cards contain campaign proven designs and calls to action to encourage conversion.

AI Flexible Customization

Leverage AI to customize real estate postcards with creative designs. Lofty works to continually optimize results, ensuring your brand stands tall in your target market.

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"Very powerful features and easy to set up, it allows our agents to effortlessly customize designs. Building client relationships has never been so efficient!"

Farming Area Exclusivity

Farming Area Exclusivity ensures you're the only one farming your area, Lofty clients get exclusive rights to send our targeted mailers to their farm area. Ask about locking down an entire zip code!

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Flexible Purchase Options

Find the best package to meet your needs! Choose from Essential, Breakthrough and Domination packages along with additional a-la-carte options.

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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us

Why would a real estate agent still use direct mail in a digital world?
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Direct mail stands out precisely because so much marketing has moved online — a well-designed postcard in someone's mailbox gets noticed and held, not scrolled past. For real estate farming, consistent direct mail builds name recognition in a specific neighborhood over time in a way that digital ads can't replicate.
What kinds of direct mail campaigns does Lofty offer?
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Lofty offers targeted mailers including just-listed and just-sold postcards, market update reports, farming campaigns for specific neighborhoods, and seasonal or event-based pieces. The campaigns are designed to position you as the local expert in your target area.
How does Lofty handle the design and mailing — do I have to do that myself?
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No — Lofty handles the design, printing, and mailing for you. You choose your target area and campaign type, and Lofty takes care of the rest. This makes it easy to run a consistent direct mail program without needing a graphic designer or managing a mailing list.
Can I target specific neighborhoods or demographics with Lofty's direct mail?
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Yes — you can target by zip code, neighborhood, street, homeowner status, home value, years in residence, and other demographic filters. This precision makes your mailings much more cost-effective than blanketing a general area!

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