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Google PPC

In the world of real estate it's smart to learn advertising, but it's smarter to let Lofty do it for you.

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Multi-Channel Paid Advertising

Maximize your advertising effectiveness through a diverse mix of advertising channels and types
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Google PPC
Target a high-volume, high-intent audience with Google Search PPC.
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Google LSA
Capture leads on a pay-per-lead (PPL) basis with Google’s local search ads.
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Facebook Dynamic Catalog
Use a dynamic carousel of listings to engage buyers based on their preferences.
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Facebook Listing Promotions
Highlight your best listings! Can be created and deployed through the CRM.
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Facebook & Instagram Remarking
Re-engage your existing lead database, and encourage them to take action.
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Bing PPC
Search marketing campaigns target an older and more educated audience.
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Geofarm Print Marketing Services
Just Sold? Just Listed? Send postcards and newsletters to geo-farmed prospect lists.

What is Lofty's Lead Generation?

A multi-channel online advertising service that identifies and attracts potential leads with proven success.

Harness the power of intent targeting and social info to identify and attract buyers and sellers.

Rely on cutting-edge AI to automatically optimize your advertising strategy.

Take the guess work out of high frequency bidding, keyword selection, and creative planning.

How it works?

Potential Leads View Our Ads
Potential Leads Visit IDX Website
Leads Register on the IDX Website
Registration via Facebook Lead Form
Lead Info and Activities Are Imported into Your CRM
Welcome Email Sent to Leads and Lead Alerts Sent to Agents

Why Choose Lofty?

Optimized Lead Capture

With rigorous testing and optimization, our lead capture engine is built to make sure we effectively capture lead information.

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Retargeting

Retargeting strategy helps you invest your marketing budget to reach potential leads already familiar with your brand that have recently demonstrated interest.

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AI Powered Advertising

Our advertising AI actively collects data and insights on your campaign to calculate the best possible advertising strategy. Our AI calculates high frequency bidding, keywords, targeting, creative variations, and more — so you don't have to.

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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • What is Google PPC and how does it work for real estate agents?
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    Google Pay-Per-Click (PPC) puts your ads in front of people actively searching for homes or real estate agents on Google. You only pay when someone clicks your ad, making it one of the most cost-efficient ways to capture high-intent buyers and sellers.

  • Does Lofty manage my Google PPC campaigns, or do I have to do it myself?
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    It's up to you! Lofty can handle the full campaign setup and ongoing management for you — including keyword research, ad copy, bid strategy, and lead capture.

  • What makes Lofty’s Google PPC different from traditional Google Ads management?
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    Lofty combines human expertise with AI-driven optimization to continuously improve campaign performance. Instead of manual guesswork, campaigns are adjusted in real time based on data—helping reduce cost per lead, eliminate wasted spend, and increase conversion rates compared to traditional DIY or agency approaches.

  • How does Lofty Google PPC help generate high-quality real estate leads?
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    Lofty's Google PPC targets high-intent keywords like “homes for sale near me” or “real estate agent in [city],” ensuring your ads appear in front of motivated prospects. When users click, they’re directed to optimized landing pages or IDX websites where they register, turning search traffic into captured leads inside your CRM.

  • How quickly can I start seeing results with Lofty Google PPC?
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    Google PPC campaigns can start driving traffic and leads almost immediately after launch. While optimization improves performance over time, many real estate professionals begin seeing initial lead activity within days, making PPC one of the fastest ways to generate online leads.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

 

We’ll make sure you receive -

  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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